It's a great time for HTTPS. Actually, there's never been a better time and as each day goes by, we see constant reminders of how important it is. Someone sent me a great example of this just the other day by virtue of a bug that had been lodged with
This looks to be quite interesting: a free course from hotjar on how to improve your website with heatmapping, visitor recording, and analytics.
Platform-independent so you don't need to be a Hotjar user.