Content Marketing community

The Michael J Fox Foundation for Parkinson's Research 515 retweets

I just listened again to my conversation with Michael J. Fox. I can't get over what an inspiration he is. It's hard to be in his presence and not be changed a little for the better. He's on the Clear + Vivid podcast with me now. Apple Podcasts

Customer Experience cartoon 262 retweets

Whenever I'm in the midst of a frustrating customer service exchange, I find myself reaching for a sketch pad. Last week it was Nespresso, but I think what happened is commonplace and illustrates some of where customer experience frequently falls sho...

Brand Social Purpose cartoon 216 retweets

Sometimes we marketers can climb so far up the brand ladder from functional benefits to emotional benefits to social benefits, we can lose touch with why people are buying our products in the first place.

Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actu... 197 retweets

UPDATE: The 2019 Marketing Technology Landscape ('Martech 5000') has been released. Like the running of the bulls in Pamplona — an apt simile? — it's become a yearly tradition for me to release the marketing technology landscape at the MarTech confer...

Evidence-Based Marketing cartoon 183 retweets

It can be difficult to separate myth from fact in marketing. There's a lot of marketing folklore passed on as inherited wisdom. It's also far too easy to cherry-pick data that supports our pre-existing point of view. And there's always a shiny new th...

How to Define your Brand Positioning 150 retweets

A clear, concise positioning statement is the starting point of branding and marketing. It creates consistency when consumers see an ad, pick up a product, talk to a salesperson, or visit a store.

Why Freelance Content Writers Aren’t Getting the Results You Want 119 retweets

Don’t outsource to freelance writers if you’re not prepared to build a true partnership in an effort to create valuable content – Content Marketing Institute

Creating Customized Buyer Journeys with AI and Data 102 retweets

Want to leverage AI and data to create personalized content at scale? Register for this webinar on 8/15 with ioninteractive nFuszInc Lattice_Engines Informatica!

How I'm dealing with my third mid-life crisis 76 retweets

According to research, 'mid-life crises' happen to more people than not. For those who live in safe, economically strong Western nations a 'happiness u-curve' has been observed.

Marketing Technology Landscape Supergraphic (2019): Martech 5000 (actu... 72 retweets

As Bill Murray would have said in Groundhog Day, 'Well, it's martech landscape day... again.' It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketin...

20 Best Social Media Monitoring Tools for Small and Medium Businesses 67 retweets

20 Best Social Media Monitoring Tools: brand24 Buzzlogix UnionMetrics hootsuite Mention TweetDeck HubSpot SproutSocial socialmention iconosquare nuvi AgoraPulse keyholeco TailwindApp FalconIO Talkwalker See all: via ...

How Deadpool 2’s Elaborate Campaign Transformed the Anti-Hero Into the... 64 retweets

How Deadpool 2’s Elaborate Campaign Transformed the Anti-Hero Into the Anti-Marketer [Lesson for non-entertainment brands: HAVE a personality & leverage it -- don't just market your products. And quit taking yourself so seriously.] Adweek

13 Influencers Predict Content Marketing Trends for 2018 62 retweets

It's time to look ahead at content marketing trends in 2018. 13 influencers offer expert advice on what tactics are still useful & what will become popular.

Martech and the modern marketing org (study results) 60 retweets

At the MarTech conference in Boston earlier this month, we unveiled the winners of The Stackies: Org Edition. 12 companies contributed slides illustrating how they approach their martech-enabled organizations, including Allocadia, CA Technologies, Du...

Content Inc Resources 58 retweets

Resources and Links found at the end of each chapter of Content, Inc.   INTRODUCTION Claus Pilgaard Malcolm Gladwell, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Little, Brown and Company, 201...

60 Content Marketing Predictions for a Successful 2017 54 retweets

Find out what dozens of experts see on the horizon in Content Marketing Institute’s ninth annual e-book of content marketing predictions.

The 7-Step-Paul-Rand Logo-Test 53 retweets

While a dancer may ask herself, “I wonder what Michael Jackson would think of my dance moves?” or a boxer may ask himself, “I wonder what Muhammad Ali would think of my right hook?”, a designer would…

The future of marketing belongs to hybrids, but don't call them unicor... 51 retweets

I've grown to dislike the label 'unicorn' in martech. In the early years of the marketing technology revolution, marketing technologists — hybrid professionals who applied technical skills in a marketing context — were sometimes called unicorns. Part...

Marketing Podcast from Duct Tape Marketing 48 retweets

John Jantsch interviews thought leaders, experts, and authors. Subscribe today and hear influential marketers and entrepreneurs share their stories.

Content Marketers: Your WHAT Doesn’t Matter if Your WHY Is Lacking 47 retweets

If you don’t practice an audience-first model in your content marketing, you’re setting your brand up for failure – Content Marketing Institute

15 Insightful and Inspiring Quotes from Content Marketing World 2018 47 retweets

Here are the best quotes from Content Marketing World 2018 with insights from Tina Fey DrewDavisHere TimWasher JoePulizzi... and me: via LinkedInMktg

B2B Thought-Leadership Content Ideas and Opportunities 43 retweets

Compared with B2B buyers, B2B vendors that create thought-leadership content overestimate their quality and underestimate their impact. Check out the opportunity gap and take advantage of it.

2019 Marketing Event, Conference 43 retweets

Content Marketing World - 2019 Marketing Event, Conference

The 4 Forces of Marketing Operations & Technology 42 retweets

As I've been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. I believe there are two overarching challenges in mar...

Exclusive: Adobe in talks to buy marketing software firm Marketo 41 retweets

Exclusive: Adobe in talks to buy marketing software firm Marketo - sources - Reuters

15 Experts Reveal the No 1 Thing You Should Do in Content Marketing 41 retweets

15 content marketing experts each share the one thing you can do to improve your current content marketing – Content Marketing Institute

Blog and Social Media Use by Fortune 500 Companies in 2018 40 retweets

Some 98% of companies on the 2018 Fortune 500 list have a presence on LinkedIn, 91% have a presence on Twitter, 89% have a presence on Facebook, and 77% have a presence on YouTube. 📽️📲🐦 More on Blog and Social Media Use by Fortune 500 Companies in 20...

The ROI of Marketing 40 retweets

CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the "existential crisis of the CMO." He...

Why "empathy" is the marketing buzzword you should actually care about... 39 retweets

Practicing “empathic marketing” can help you turn prospects into profitable pals. I dug into the psychology of empathy to find out exactly how we can do it.

48 marketing stacks beautifully illustrated for the 2019 MarTech Stack... 39 retweets

For the 5th year, we've run The Stackies Awards, where marketers send in a single slide that illustrates their 'stack' — the collection of marketing technology tools they use and how they conceptualize them together. We received 48 entries this year,...

The Ideal Length for Blog Posts, Tweets, and Everything Else in Your M... 37 retweets

We compiled studies that analyzed the high-performers to determine the ideal blog post length and nine other types of content.

Today, You Need More Than A Market Strategy, You Need An Ecosystem Str... 37 retweets

In the 1960s and 70s, Route 128 outside of Boston was the center of technology, but by the 1990s Silicon Valley had taken over and never looked back. As AnnaLee Saxenian explained in Regional…

Personal Data and Terms of Service cartoon 36 retweets

A few years ago, a security expert named Mikko Hyppönen set up free WiFi hotspots in the center of London. As part of the "terms of service," Mikko put in a "Herod clause". In exchange for WiFi, "the recipient agreed to assign their first born child ...

Marketing's job is to protect your brand Are you doing your job? 35 retweets

My friend markwschaefer says that marketing today is obsessed with technology, instead of being obsessed with customer needs. "Are you focused on marketing automation because you’re afraid not to be, or are you obsessed with serving your customer?" ...

Cleveland's growing role as a hub in the new content marketing world 35 retweets

When Ohio Governor John Kasich stopped in Cleveland last week there was a phrase he said that has always bothered him. "The rust belt, who wants to live in a rust belt," he asked. "We're not a rust belt we're an idea and a knowledge belt now."

Cure Invisible Content Syndrome with These 10 Tactics from the Pros 35 retweets

The Dr. is in: How to Cure Invisible Content Syndrome with 10 Tactics from Marketing Pros MarketingProfs DrewDavisHere ursularingham larrykim cmcphillips iPullRank CarlaJohnson Mike_Stelzner sujanpatel JoePulizzi via LinkedInMkt...

Does Successful Content Marketing Lead to Rising Stock Prices? 34 retweets

Do public companies consistently delivering valuable communication to customers perform better in the stock market? – Content Marketing Institute

The 9 Habits of Highly Successful Content Creators 34 retweets

Want to know what it takes to become a stellar content creator? Check out these nine habits all great content creators share.

Influencer Marketing: How to Scale Your Social Media Exposure : Social... 34 retweets

Wondering how to increase your business's reach on social media? Have you considered partnering with an influencer? To explore how to develop business relationships with influencers, I interview Neal Schaffer. More About This Show The Social Media Ma...

The Marketing Tech Stack cartoon 34 retweets

According to Gartner, marketing technology now accounts for 29% of the total marketing budget. That's currently the single largest area of marketing investment, greater than talent (24%), paid media (23%), and agencies (23%).

8 Tools to Find Related Keywords for Your Content 34 retweets

To write smart copy that attracts more eyeballs, find more keywords related to your topic. Here are eight tools to help – Content Marketing Institute

214: 4 Realities of Blogging All Bloggers Need to Talk About 33 retweets

4 realities of blogging that we don’t talk about enough: 1. It’s hard to be creative every day 2. First Drafts are usually pretty bad 3. You never really finish anything (nothing is ever perfect) 4. We all procrastinate about something

Research: The Average Age of a Successful Startup Founder Is 45 33 retweets

Research: The average age of a successful startup founder is 45 via harvardbiz

What are the job responsibilities of marketing technology management? 33 retweets

Thank you to everyone who participated in our 2019 Martech Salary Survey. We're analyzing the compensation data now, and we'll release the full results at the MarTech conference in San Jose in just a few weeks. (There's still time left to snag a tick...

What Is A 'Marketing Technologist?' | 33 retweets

For the past 10 years, Scott Brinker, has been promoting the idea of a “hybrid” job that combines elements of marketing and technology seamlessly. While those roles are often at odds in terms of approach and incentives, with Brinker’s 8-year-old blog...

How Content Marketing Has Evolved in Six Years 33 retweets

Learn what experts say has changed in content marketing in the last six years – Content Marketing Institute

An Evaluation of Brand Influencer Partnerships 32 retweets

We are very excited to announce that we have published An Evaluation of Brand Influencer Partnerships: Understanding Motivations, Challenges and Aligning Goals. This is a new market research study into exactly how brand-influencer partnerships work a...

Blockchain marketing technology landscape grows 400% 32 retweets

Blockchain and marketing isn't just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world's foremost authorities on the adoption of blockchain and decentralized technology ...

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Upda... 31 retweets

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, ...

Social Media Marketing Society 31 retweets

The Social Media Marketing Society (from Social Media Examiner) is a place where marketers can discover the latest social media marketing techniques.

Two Vital Elements that Might Be Missing from Your Content (and Precis... 31 retweets

If the amount of effort we put into creating a piece of content doesn't correlate to how deeply it resonates with readers, then what's the deciding factor?

Video Marketing Trends 2019 Tips and Predictions from Industry Experts 31 retweets

"Video will replace text for all kinds of high-stakes communication in marketing and sales..." Bye bye emails. Hello video! More trends here >> On wave_video with Mr. IanCleary LouieLuc mikeschiemer dustinwstout and NickyKriel

Top Marketing Resources for CMOs in 2019 30 retweets

Top influencers of CMOs: ValaAfshar Salesforce TamaraMcCleary Thulium ChiefMartec HubSpot GaryVee Vayner Media KimWhitler Darden B-School EvanKirstel EviraHealth BrianSolis Altimeter BrennerMichael Concured MargaretMolloy Siegel + Gale More ...

Top Marketing Trends for 2018 30 retweets

There is no question that 2017 was an incredible year for marketing. What's even better than a banner year is fresh optimism for the next. Predictions and

2018 Data Breaches Reveal Lack of Security Awareness 30 retweets

From 2016 to 2017, the number of data breaches increased by 45 percent and that trend continued into 2018. So, what’s the problem? Well, it’s not technology. It’s people.

How to Explain Content Marketing to Anyone 29 retweets

How to explain content marketing to yourself, your boss, or your relatives – Content Marketing Institute

GDPR Compliance: A Simple Guide for Marketers 29 retweets

GDPR may seem like a burden, but it helps marketers think Customer First. Here's how to make sure you not only comply with GDPR's regulatory requirements but also provide customers what they need.

Joe Pulizzi: A ‘Content-First Business’ Is The Future Of Marketing 29 retweets

When a CMO uses the phrase “content marketing campaign,” the well-known founder of The Content Marketing Institute knows that executive is in trouble.

The History of Content Marketing 29 retweets

Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute

11 Helpful Social Media Tools for Marketers : Social Media Examiner 29 retweets

Looking for better social media marketing tools? There are excellent third-party apps that can help you build your brand and audience through social channels. In this article, you'll discover 11 helpful social media tools for marketers. Analysis Tool...

5 Disruptions to Marketing, Part 1: Digital Transformation (2018 Updat... 29 retweets

At the end of last year, I wrote a series on 5 disruptions to marketing. I wanted to look beyond the typical kind of prediction posts that we are inundated with at holiday season to scope out the larger changes underway over the next 3-5 years: Digit...

6 Ways to Grow Your Brand Through Social Media 29 retweets

Whether you are a small business, large business, entrepreneur or solopreneur you can use social media to grow your brand. We all know it’s the most effective way to grow but not all businesses are using social media to its full advantage.

Best-Practices and Tips for Integrating Direct Mail Into Email Marketi... 29 retweets

Nice suggested workflow here for integrating actual letters, packages, or mail into email marketing campaigns. Remember that most physical mail has a 100% open rate! (But as with anything, quality matters.) > (via nharhut djkelly1)

20 Lesser-Known Tools for Smart Content Creators 29 retweets

You’ll want to bookmark these 20 lesser-known but helpful content-related tools, from headline analyzers to a meme designer – Content Marketing Institute

The Top Five KPIs Online Marketers Should Be Tracking 28 retweets

How can marketers focus on the most useful metrics? Tracking and improving the 5 KPIs explained in this infographic can have a big impact on your marketing success.

Email-Signature Banner Effectiveness: Eye-Tracking Study 28 retweets

What types of email-signature banners draw the most interest? Does it help to include a call to action? Which are more effective: horizontally or vertically aligned units? Find out.

3 Life and Marketing Success Resolutions for 2019 28 retweets

Content Marketing Institute Founder Joe Pulizzi gives his most personal keynote and offers a roadmap for people to achieve their dreams

24 B2B Lead Generation Strategies for 2019 28 retweets

Lead gen is much more than cold outreach. Here's a comprehensive list of ROI-focused, on-the-money strategies for generating leads from multiple channels!

Modern Digital Workplace: 5 Current Trends Making Waves in the Office 28 retweets

Technology has changed the way we all work. Here are the five trends making waves in the modern digital workplace. Here's what you need to know. DigitalTransformation

How to Build a Better WordPress Website One Week at a Time 28 retweets

Sites is a new podcast that delivers timely insight on the four pillars of a successful WordPress website: content, design, technology, strategy.